You’ll be greeted with the Accounts Manager window. We’ll be making use of one such feature here to create backups. It’s considered a high-level tool with access to more functionality than what you find in the browser version of Google Ads.
GOOGLE ADWORDS EDITOR CSV SOFTWARE
Google Ads Editor is a free downloadable software from Google that connects to your Google Ads account and allows you to edit your campaigns and manage your accounts as you would through their web platform. What Do You Need?įor advertisers like us that manage hundreds of accounts, there is only one tool that allows us to create backups of our Google Ads accounts. It is essential that you keep regular backups of the accounts you manage so as to revert back to them in case you have issues with your Google Ads account. So What’s the Answer… Backup Your Google Ads!īACKUPS, it’s simple, whether you are an agency or a solopreneur or a freelancer. Okay, how about when a media planner on your team nukes your account? What then? We all know how tedious the Google Ads History feature is, it’ll be almost impossible to revert the account to a previous state when your campaigns were working fine before your intern or junior messed all of it up. “We only advertise for registered reputable businesses so we will never get disapproved”
“But I’ve never had a disapproved account” There is too much valuable data on the account for you to just wait for your account to be disapproved and then do something about it. From targeting options to negative lists, placements, bids, locations adjustments, tracking templates, etc. Whether big or small, all Google Ads accounts have an exorbitant amount of details that go into making their campaigns successful or just work correctly in the first place.
One of the most important things you can do is backup your Google Ads account.
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